岗位职责:
1. 负责公司产品在GG、FB、Youtube等海外广告平台的广告投放工作,包括:账户建设、广告素材设计,优化等工作;
2. 负责制定详细可执行的投放策略,对渠道、广告创意表现、ROI,用户LTV等进行数据分析并总结。
3. 负责广告创意策划和优化,通过内部数据和竞争对手数据的分析,不断优化广告素材和投放方式,持续降低单位获客成本。
4. 负责监控和研究竞争对手及其他网站相关的广告投放策略,制定竞争对抗策略;
5. 每日/周/月统计分析投放效果报告,制定和修正符合ROI要求的推广策略。
6. 结合公司内部各部门数据结论反馈,及时调整推广策略,提高优化各项相关指标。
7. 负责拓展新的广告渠道、探索和尝试新型广告类型投放。
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任职要求:;
1. 熟练掌握Adwords、Bing Ads、FB Ads等广告平台的特性和后台工具操作;
2. 有GG Search、GDN、FB Ads等一年以上海外市场的广告实际投放经验;
3. 英语六级及以上水平,说、读、写能力佳;
4. 商务英语、市场营销等相关专业,了解市场营销、消费心理学、广告学等网络营销相关理论;
6. 敏锐的市场洞察力,对数据敏感,有较强的数据分析能力;
7. 较强的思维逻辑能力、沟通表达能力、团队合作能力;